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Logo design, 2023

This is branding for an imagined winery. The logo is abstracted to reduce visual clutter and create mystery. I considered abstracting it further but opted to retain some detail and texture for a classic look. I based the color on an edited reference photo of my cat, Bela, and brightened and saturated it for high visibility. The bluish color of her fur is heightened to give the feeling of nighttime.

The process

The original photo.

Physical sketches.

The final logo.

Unused gold variant.

Logo incorporated into wine label.

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Hell's Angel