Porsche

Digital layout, 2023

Client: None; independent project

Challenge: Create minimalist poster, magazine spread, and web layouts for Porsche. Designs must be in grayscale and use the supplied tagline, copy, and image(s).

Solution: Three designs that show Porsche as a sleek, innovative, powerful, and modern car and company.

Poster process

Thumbnail sketches testing different layouts for a Porsche poster design.
Thumbnail sketches testing different layouts for a Porsche poster design.
Thumbnail sketches testing different layouts for a Porsche poster design.
Thumbnail sketches testing different layouts for a Porsche poster design.
An ink and marker drawing of a Porsche poster. It has a black background, a rear three-quarter view of a silver car, and the words, "The dream of a sports car" in white lettering.
An ink and marker sketch of a Porsche poster. It has a top view of a silver car, a white background, and the words, "POWER. PRESENCE." in gray lettering.
A poster advertising Porsche. It has a white background, a top view of a silver car, and the words, "THE DREAM OF A SPORTS CAR" in gray lettering.

Magazine spread process

Thumbnail sketches testing different layouts for a Porsche magazine spread.
Thumbnail sketches testing different layouts for a Porsche magazine spread.
Thumbnail sketches testing different layouts for a Porsche magazine spread.
Thumbnail sketches testing different layouts for a Porsche magazine spread.
An ink and marker sketch of a Porsche magazine spread. It has text on the left, the front of a silver car on the right, and a large blank space in the middle.
A Porsche magazine spread. It has text on the left, the front of a silver car on the right, and a large blank space in the middle.
An ink and marker sketch of a Porsche magazine spread. It has text on the top half and a side view of a silver car on the bottom half.

Web page process

Thumbnail sketches testing different layouts for a Porsche webpage.
Thumbnail sketches testing different layouts for a Porsche webpage.
Thumbnail sketches testing different layouts for a Porsche webpage.
Thumbnail sketches testing different layouts for a Porsche webpage.
An ink and marker drawing of a Porsche webpage. It has a navigation bar on the top. Under that are the words, "The dream of a sports car," followed by a picture of the car with a few paragraphs of text, then a quote on the bottom.
An ink and marker drawing of a Porsche webpage. It has a navigation bar on the top. Under that are the words, "POWER. PRESENCE." followed by a picture of the car and a few paragraphs of text, then the words, "The dream of a sports car" on the bottom.
A laptop showing a Porsche webpage. It has a navigation bar at the top. Below that are the words, "The dream of a sports car," followed by a picture of a car with a few paragraphs of text, and a quote from Ferry Porsche at the bottom.
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