Wüsthof: Honed to perfection

Digital layout, 2023

Client: None; independent project

Challenge: Create a minimalist poster for Wüsthof using black and white with one color. Write the tagline and copy.

Solution: A crisp, modern design that emphasizes the sleekness, elegance, and craftsmanship of Wüsthof knives. (And I love a bit of wordplay.)

The process

Thumbnail sketches testing layouts for a Wusthof poster.
Thumbnail sketches testing layouts for a Wusthof poster.
An ink and marker sketch of a Wusthof poster. It has a red background, a large picture of a knife, and white text that reads, "HONED TO PERFECTION."
An ink and marker drawing of a Wusthof poster. It has a red background, a large picture of a knife piercing a white circle, and white text that reads, "MADE TO LAST A LIFETIME."
A Wusthof poster with a red background. A field of white holds a large picture of a knife and red text that reads, "HONED TO PERFECTION"
A Wusthof poster with a red background and a white diagonal stripe holding a picture of a knife. It has large black text at the top that reads "MADE TO LAST A LIFETIME," and paragraphs of white text at the bottom.
A picture of a knife on a red background with a white curve that traces the blade and handle of the knife.
A Wusthof poster with a red background. A field of white holds a large picture of a knife. White text on the left reads, "HONED TO PERFECTION."
A poster advertising Wusthof knives. It has a red background with a large picture of the knife, a curving white line, and white text that reads, "HONED TO PERFECTION."
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